Kids are cute, kids are nice
Kids are anything that advertisers wish to symbolise.
Kids are cheap, kids are many
Kids act out anything from serious to funny.
Kids are innocent. Some parents a tad greedy?
Put their kids in adverts which are morally seedy.
You ain't doing enough kids tell their ma and pa
Just so that companies can rake in the moolah.
For the company it is not always about da money
It's about looking good in front of many.
Take for example two companies that mine
Who use kids to burnish their shine.
Well known for their exploits; one in sugared drinks da other in bauxite
These co's use kids to divert from what they exploit.
Urban kids singing peace, rural kids learning
What pay's for these ads looses it's meaning.
And so through the TV another world is created
Leaving demands for justice, environment, health unsatiated
How is it that something so small and innocent,
Manufacture's hope for the one percent?
8 comments:
yeah! This is exactly what sanj and i were talking about yesterday. Terrible!
On the highway of economics, profit doesn't choke itself on age, gender or humanity.
Vroom...vroom!!
Highly unethical and anti social to use kids for commercial enticement. You have articulated it well.
thank you
Children working in ads is good as child labour. Where are the NGOS who protect children's rights.
Nice piece and well highlighted. Ethical communications is hard to come by.
Nice piece and well highlighted. Ethical communications will be harder to come by in an increasingly consumerist society.
Ahh.. Vedanta and Coke... do not understand how the advert relates to the company or the product!!
@Sunaina P
The Coke advert with kids is about happiness/hope and Coke's tagline is occasionally 'spreading happiness'.
For Vedanta the company has been in the news for all the wrong things mining and tribal rights. This advert takes away this focus and tries to highlight its CT activities in the hope that people will see Vedanta in a new light
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